By: Vanessa McGrady Since the long-ago dawn of social media—around 2006—users have been posting about their families, their beliefs and their breakfasts. Back then, only about 5 percent of Americans were on social media. Today, a whopping 70 percent of us claim to use various platforms for news, entertainment and connecting with the world, according to the Pew Research Center. And anywhere that people are, businesses need to be, too. It used to be that social media was option